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arXiv:1908.01352cs.CY

Gender and Racial Diversity in Commercial Brands' Advertising Images on Social Media

Jisun An, Haewoon Kwak

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Abstract

Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.

arXiv comments
Proc. 11th International Conference on Social Informatics 2019 (SocInfo19)
Journal reference
DOI
Subjects
cs.CYComputers and Society

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