Counterfactual-based Incrementality Measurement in a Digital Ad-Buying Platform · HackerPapers discussionshttps://hackerpaper.kaipfister.de/p/1705.00634/Collected HN comments and submissions linking this paper.enMon, 02 Nov 2026 11:16:22 GMTCounterfactual-based Incrementality Measurement in a Digital Ad-Buying Platform — HN submissionhttps://news.ycombinator.com/item?id=14272581urn:hackerpapers:submission:1705.00634:14272581Fri, 05 May 2017 11:21:42 GMT<p>MediaMath&#x27;s ground-breaking new paper on causal ad-effectiveness measurement</p><p>https://arxiv.org/abs/1705.00634 Abstract: The problem of measuring the true incremental effectiveness of a digital advertising campaign is of increasing importance to marketers. With a large and increasing percentage of digital advertising delivered via Demand-Side-Platforms (DSPs) executing campaigns via Real-Time-Bidding (RTB) auctions and programmatic approaches, a measurement solution that satisfies both advertiser concerns and the constraints of a DSP is of particular interest. MediaMath (a DSP) has developed the first practical, statistically sound randomization-based methodology for…</p><p>3 points; 2 discussion replies on HN. <a href="https://hackerpaper.kaipfister.de/p/1705.00634/">Paper and source history</a>. A submission is not an endorsement.</p>stat.ME