Discrimination in Online Ad Delivery · HackerPapers discussions

Discrimination in Online Ad Delivery — mentioned by scott_s

Mon, 04 Feb 2013 19:32:51 GMT

Sweeney says there are essentially three possibilities. One is that www.instantcheckmate.com has set up the arrest-mentioning ads to be served up to black identifying names. Another is that Google has somehow biased its ad serving mechanism in this way. A more insidious explanation is that society as a whole is to blame. If Google’s Adsense service learns which ad combinations are more effective, it would first serve the arrest-related ads to all names at random. But this would change if it were to discover that click-throughs are more likely when these ads are served against a…

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Discrimination in Online Ad Delivery — mentioned by martey

Mon, 04 Feb 2013 19:32:18 GMT

I am a bit disappointed by the comments here. Several of them ask questions that are clearly explained in the actual paper - http://arxiv.org/abs/1301.6822 - which is linked at the bottom of the article (albeit broken because of a spurious colon). Some of them even ask questions that are explained in the abstract.

Paper and discussion history. A mention is not an endorsement.

Discrimination in Online Ad Delivery — mentioned by martey

Mon, 04 Feb 2013 19:27:13 GMT

The paper - http://arxiv.org/abs/1301.6822 - explains that the names were taken from Bertrand and Mullainathan's 2003 study looking at racial discrimination and names on resumes - http://www.nber.org/papers/w9873 - and a study from Freaknomics - http://pricetheory.uchicago.edu/levitt/Papers/FryerLevitt200... . Both studies used actual names given to black and white children in Massachusetts and California.

Paper and discussion history. A mention is not an endorsement.