Social Influence in Social Advertising: Evidence from Field Experiments · HackerPapers discussions

Social Influence in Social Advertising: Evidence from Field Experiments — mentioned by xnull2guest

Tue, 30 Sep 2014 03:01:44 GMT

Reprising and modifying an old comment from another account: The latest trends in advertising has moved beyond 'behavioral' targeted advertising, where a user is served specific content because they may have browsed something similar in the past. The new trend is to use social networking models to discover 'influencers' in social groups and use those people's reputations to recommend products to other people. The diagrams (a) and (b) on page nine of the following research paper is a crude example: http://arxiv.org/pdf/1206.4327v1.pdf Lindex 'Enterprise SEO Software' has this to say: "Our…

Paper and discussion history. A mention is not an endorsement.

Social Influence in Social Advertising: Evidence from Field Experiments — mentioned by xnull

Sat, 06 Sep 2014 22:33:38 GMT

The article doesn't mention it but the latest trends in advertising has moved beyond 'behavioral' targeted advertising, where a user is served specific content because they may have browsed something similar in the past (ironically I once searched over hundreds of shelving products to find one that met some very strict weight/size/height/load requirements and was rewarded with months of completely irrelevant shelving ads). The new trend is to use social networking models to discover 'influencers' in social groups and use those people's reputations to recommend products to other people. Take…

Paper and discussion history. A mention is not an endorsement.