Doubleclick Ad Exchange Auction — mentioned by alexhutcheson

Fri, 02 Aug 2019 14:43:06 GMT

This isn't accurate. Google's search ad auction started as a generalized second-price (GSP) auction[1][2], which is not the same as VCG. In particular, GSP is not truthful, while VCG is. The display ads auction (formerly DoubleClick Ad Exchange, now Google Ad Manager) has always been separate, and it used to use an Optional Second Price (OSP) auction[1]. It's transitioning to a first-price auction for the reasons mentioned in the blog post you linked to. As stated in the blog post: "This change will have no impact on auctions for ads on Google Search, AdSense for Search, YouTube, and other…

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Doubleclick Ad Exchange Auction · HackerPapers discussions

Doubleclick Ad Exchange Auction — mentioned by alexhutcheson